Evolution of the Modern Sports Fan
eBook - PDF

Evolution of the Modern Sports Fan

Communicative Approaches

  1. 267 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Evolution of the Modern Sports Fan

Communicative Approaches

About this book

The concept of "fandom" has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of his/her opinions. This edited volume offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.

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Yes, you can access Evolution of the Modern Sports Fan by Andrew C. Billings,Kenon A. Brown in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Contents
  2. Acknowledgments
  3. Chapter 1. Far from Monolithic: The Enigma of the Modern Sports Fan
  4. UNIT I. ANATOMY OF THE MODERN SPORTS FAN
  5. Chapter 2. Highly Identified Sports Fans and Personality Traits
  6. Chapter 3. Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans’ Identification and How Does This Identification Work on Behavioral Intentions?
  7. Chapter 4. Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations
  8. Chapter 5. Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure Measurements
  9. UNIT II. APPLICATIONS FOR THE MODERN SPORTS FAN
  10. Chapter 6. Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media
  11. Chapter 7. Assessing National Connectionin Sports Fan Context: Toward a More Cohesive and Robust Measurement
  12. Chapter 8. Team Identification in Traditionaland Fantasy Football Fandom: Contradictory or Complementary Concepts?
  13. Chapter 9. Feeding a Nationalized Fan Base: US and South African News Coverage of the South African Rugby Team within the 2015 Rugby World Cup
  14. UNIT III. FALLOUT OF MODERN SPORTS FANDOM
  15. Chapter 10. On-Field Perceptions of Off-Field Deviance: Exploring Social and Economic Capital within Sport-Related Transgressions
  16. Chapter 11. The Modern Sports Fan Navigating Crises Online: An Examination of Fan-Enacted Crisis Communication
  17. Chapter 12. Role Models or Criminals?: The Effects of Race and Severity of Criminal Activity on Audience Perceptions of Professional Athletes
  18. UNIT IV. THE FUTURE OF THE MODERN SPORTS FAN
  19. Chapter 13. Uses and Gratifications of Streaming Sport Services Consumers
  20. Chapter 14. Fanatical Sports Fans versus Zombie Zealots: Considering Second Screen Involvement for Leveling the Playing Field
  21. Chapter 15. The Wide World of Sports Gets Even Wilder: Virtual Reality, Augmented Reality, and Implications for the Modern Sports Landscape
  22. Index
  23. About the Editors and Contributors