A Functional Analysis of Political Television Advertisements
eBook - PDF

A Functional Analysis of Political Television Advertisements

  1. 249 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

A Functional Analysis of Political Television Advertisements

About this book

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952–2012, Benoit investigates the three functions—acclaims, attacks, and defenses—and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.

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Yes, you can access A Functional Analysis of Political Television Advertisements by William L. Benoit in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Contents
  2. Preface
  3. PART I. PRELIMINARIES
  4. Chapter 1. Introduction: Political Television Spots
  5. Chapter 2. Method: The Functional Approach to Political Advertising
  6. PART II. PRESIDENTIAL CAMPAIGNS
  7. Chapter 3. In the Beginning: 1952, 1956; The Democrats Ascend: 1960, 1964
  8. Chapter 4. Nixon’s Return: 1968, 1972; After Watergate: 1976, 1980
  9. Chapter 5. Republicans in Control: 1984, 1988; The End of the Millennium: 1992, 1996
  10. Chapter 6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama, African-American President: 2008, 2012
  11. Chapter 7. Primary Campaigns: Who Shall Lead Us?
  12. Chapter 8. Political Television Spots from Third-Party Candidates: Another Choice
  13. PART III. OTHER CAMPAIGNS
  14. Chapter 9. Other Theories and Political Television Spots
  15. Chapter 10. Nonpresidential and Non-U.S. Television Spots
  16. PART IV. COMPARISONS
  17. Chapter 11. Trends and Contrasts of Political Television Spots
  18. Chapter 12. Development of Political Television Spots
  19. Chapter 13. Conclusion
  20. Bibliography
  21. Index of Topics
  22. Index of Authors
  23. About the Author