Why School Communication Matters
eBook - PDF

Why School Communication Matters

Strategies From PR Professionals

  1. 285 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Why School Communication Matters

Strategies From PR Professionals

About this book

Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions.


Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all.Draws from some of the best research in school communication and business leadership.Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues.Includes up to the minute information and fresh statistics on today's social media and community outreach.Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front linesIs a reference book for both new and seasoned school leadersIs a textbook for those aspiring to school leadership positions

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Yes, you can access Why School Communication Matters by Kitty Porterfield,Meg Carnes in PDF and/or ePUB format, as well as other popular books in Education & Education General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Rowman & Littlefield Publishers
Year
2014
eBook ISBN
9798881878115
Edition
2
Topic
Education
Subtopic
Education General

Table of contents

  1. CONTENTS
  2. FOREWORD
  3. ACKNOWLEDGMENTS
  4. INTRODUCTION: A MATTER OF URGENCY
  5. PART I. THE RELATIONSHIPS
  6. Chapter 1. START WITH A WIN: Staying Ahead in a Changing World
  7. Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity
  8. Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People
  9. Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives
  10. Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock
  11. PART II. THE FRAMEWORK
  12. Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement
  13. Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and Employees
  14. Chapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World
  15. Chapter 9. GET IN THE RING: Claiming Our Political Heritage
  16. Chapter 10. MIND YOUR REPUTATION: Marketing Your School’s (or District’s) Greatness
  17. PART III. THE SPECIAL INTERESTS
  18. Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets
  19. Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity
  20. Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift
  21. Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger Community
  22. PART IV. THE CRISIS
  23. Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications
  24. Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions
  25. PART V. THE TOOLBOX
  26. Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message
  27. Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don’t
  28. Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You
  29. Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation
  30. Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written Word
  31. Chapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event
  32. CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner
  33. STUDY GUIDE FOR REFLECTION
  34. TEN BOOKS YOU NEED ON YOUR BOOK SHELF
  35. REFERENCES
  36. INDEX
  37. ABOUT THE AUTHORS