Modern Communication with Social Media
eBook - ePub

Modern Communication with Social Media

From basic communication to advanced social media dynamics and AI applications - 2nd Edition

  1. 274 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Modern Communication with Social Media

From basic communication to advanced social media dynamics and AI applications - 2nd Edition

About this book

Description
This book explores the evolution of communication, communication media, and covers social media in detail. The book examines some of the most popular social media platforms available today. The book begins with exploring the evolution and history of communication and communication media through the centuries. The book then moves on to introduce social media in detail. It describes some of the most popular social media platforms available today. The book also covers an analysis of various social media management tools.The second edition of the book improves upon the existing content with newer tools and platforms and removes outdated content. It also touches upon cutting-edge topics such as Artificial Intelligence (AI) and its impact on social media, ethics and responsibility in social media, measurement and analytics, and social media marketing and advertising.By the end of this book, readers would be familiar with basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as X, Instagram, Facebook, etc. Readers will also gain insights into advanced concepts like social media ethics, analytics, marketing and the role of AI in shaping the digital landscape.

What you will learn
? Identify the need for communication.
? Trace the history and growth of communication.
? Understand the basics of communication.
? Identify various forms and types of communication as well as communication channels.
? Identify the features and benefits of social media.
? Understand the basics of social media platforms.
? Gain familiarity with popular social media platforms.
? Utilize social media management tools to manage social media platforms.
? Identify advanced social media strategies, ethics, analytics, and marketing.
? Understand AI integration with social media.

Who this book is for
This book is designed to cater to all kinds of audiences, including undergraduates, graduates, and others who are looking to familiarize themselves with communication concepts and social media.

Table of Contents
1. Communication
2. Communication Channels
3. Social Media
4. X (Formerly Twitter)
5. Facebook
6. WhatsApp
7. Instagram
8. Threads
9. Pinterest
10. LinkedIn
11. Telegram
12. Skype and Microsoft Teams
13. Social Media Management Tools
14. Social Media Ethics and Responsibility
15. Social Media Measurement and Analytics
16. Social Media Marketing and Advertising
17. AI and Social Media

Information

Publisher
BPB Publications
Year
2025
Topic
Business
eBook ISBN
9789365890006
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. About the Author
  6. Acknowledgement
  7. Preface
  8. Table of Contents
  9. 1. Communication
  10. 2. Communication Channels
  11. 3. Social Media
  12. 4. X (Formerly Twitter)
  13. 5. Facebook
  14. 6. WhatsApp
  15. 7. Instagram
  16. 8. Threads
  17. 9. Pinterest
  18. 10. LinkedIn
  19. 11. Telegram
  20. 12. Skype and Microsoft Teams
  21. 13. Social Media Management Tools
  22. 14. Social Media Ethics and Responsibility
  23. 15. Social Media Measurement and Analytics
  24. 16. Social Media Marketing and Advertising
  25. 17. AI and Social Media
  26. Index

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Yes, you can access Modern Communication with Social Media by Mamta Dalal in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.