
eBook - ePub
Modern Political Campaigns
How Professionalism, Technology, and Speed Have Revolutionized Elections
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Modern Political Campaigns
How Professionalism, Technology, and Speed Have Revolutionized Elections
About this book
Dr. Michael D. Cohen, a 30+ year veteran of working on, teaching, and writing about political campaigns shows readers how campaigns are organized, explains state-of-the-art tools of the trade, and reveals how some of the most interesting people in politics got their big breaks. He combines academic insights and practical advice that will be of interest to practitioners and students considering careers in politics, and people interested in how elections are won. The second edition, updated to include a new chapter on how campaigns are using artificial intelligence and what that means for democracy, has been completely revised throughout to provide readers with an up-to-date understanding of how candidates succeed.
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Yes, you can access Modern Political Campaigns by Michael D. Cohen in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Campaigns & Elections. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Praise for the Previous Edition
- Title
- Copyright
- Dedication
- Contents
- Preface
- Introduction
- 1 Parties and Elections
- 2 Planning and Management
- 3 Fundraising
- 4 Independent Groups
- 5 Vulnerability and Opposition Research
- 6 Data and Analytics
- 7 Focus Groups and Polling
- 8 Earned Media
- 9 Paid Media
- 10 Social Media
- 11 Field Operations
- 12 Artificial Intelligence
- 13 The New Permanent Campaign
- Afterword
- Acknowledgments
- Appendix
- Index
- About the Author