Freemium
eBook - ePub

Freemium

How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth … for Low-Cost Customer Acquisition and Expansion

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Freemium

How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth … for Low-Cost Customer Acquisition and Expansion

About this book

A Next Big Idea Club "Must Read" for August 2025!

  Competing in tech today requires an understanding of "product-led growth"

  Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth," which Harvard Business School Lecturer Frank Cespedes calls, "probably the fastest-growing go-to-market model for businesses globally."

  Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales-led companies are combining product-led growth tactics with more traditional go-to-market initiatives.

  Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.

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Yes, you can access Freemium by Dave Boyce in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Stanford Business Books
Year
2025
Print ISBN
9781503640399
eBook ISBN
9781503643055
Edition
1
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Glossary of Key Concepts in Product-Led Growth (PLG)
  7. Foreword
  8. Introduction: How “Freemium” Became “Product-Led Growth”
  9. Part One: How Billion-Dollar Companies are Built Using Product-Led Growth
  10. Part Two: Product-Led Growth Implementation and Tactics
  11. Part Three: Product-Led Growth within Large Enterprises
  12. Part Four: The Next Generation of Product-Led Growth
  13. Acknowledgments
  14. Appendix A: Product-Led Growth Resources Books, Blogs, and Newsletters for Diving Deep
  15. Appendix B: Key Metrics for Tracking Product-Led Growth
  16. Notes
  17. Index