Digitisation and digital transformation are not only a topic of the media, but are also taking place in companies. The digital transformation affects the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow them to approach the digital transformation systematically. The spectrum of topics ranges from the configuration of digitisation strategies to new management roles such as that of a Chief Digital Officer to the importance of IT infrastructures, HR management and corporate culture as "enablers" of digital transformation. A simple framework serves as an orientation framework that structures the management tasks and clearly summarises the various concepts and instruments.
The focus for the revision for the 2nd edition is on the one handon the expansion to include organisational aspects, in particular with regard to the role of start-ups for the digital transformation, the design of the so-called Digital Innovation Units and the role of the CDO. Secondly, the design and management of digitisation projects is considered in a more differentiated way. And thirdly, the concept of digital transformation is further specified and delimited. In addition, the advancing technological development is taken into account.
"Beyond the buzzword - Finally, someone manages to systematically untangle the chaos surrounding digital transformation. With his book, Thomas Hess truly establishes the guard rails for the management of digital transformation projects. While others promise much and deliver little, Thomas Hess gives the reader a design framework rather than a patent remedy."
Dr Christoph Steiger, Senior Partner Roland Berger N3XT
"Clearly more than just another book on the topic of digital transformation! With exciting insights from science and practice, Thomas Hess provides a toolbox for digital transformation. Relevant for business and relevant researchers."
Prof. em. Dr. Dr. h.c. Hubert Ăsterle, University of St. Gallen
The author
Prof. Dr. Thomas Hess is director of the Institute for Digital Management and New Media at LMU Munich. He has been working on the digital transformation of companies for over 20 years. To this end, he has built up a leading research group in Europe, which is strongly connected to entrepreneurial practice through the Internet Business Cluster Munich, the MĂźnchner Kreis and Netvolution GmbH as a spin-off of the Institute.