eBook - PDF

The New Science of Customer Relationships

Name: The New Science of Customer Relationships
Author: Thomas H. Davenport,Jim Sterne

Delivering the One-to-One Promise With AI

Thomas H. Davenport,

Jim Sterne,

275 pages
English
PDF
Available on iOS & Android

eBook - PDF

The New Science of Customer Relationships

Delivering the One-to-One Promise With AI

Thomas H. Davenport,

Jim Sterne,

About this book

A practical strategy guide for building profitable customer relationships using the latest AI science and tech

The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.

In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.

Inside the book:

Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think
Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services
Discussions of ethical guidelines to guide your organization's data and customer communication practices

Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.

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Yes, you can access The New Science of Customer Relationships by Thomas H. Davenport,Jim Sterne in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.