Negotiate win-win situations with inside secrets from a master.
 
Imagine if you could win every negotiation—and leave the other person feeling like he or she has won too. In this book, Roger Dawson, who has trained executives, managers, and salespeople around the world, turns his attention to the person on the other side of the desk—who’s trying to close a deal with the most favorable terms.
 
Offering an arsenal of tools that can be implemented easily and immediately, he shows how you can improve your relationship with your buyer—and come away from the table knowing you’ve gotten the results you need. Walking you through the negotiating process from beginning to end, this guide covers:
 

• Things that are more important than money
• 24 power closes
• Tips on negotiating with non-Americans
• How to handle problem negotiations and other challenges
• Understanding the buyer’s personality
• And more