The Artist Entrepreneur

Finding Success in a New Arts Economy

Ronald C. McCurdy, Richard E. Goodstein, Eric J. Lapin

• Publisher: Rowman & Littlefield Publishers
• Year: 2019
• eBook ISBN: 9781538123294
• Edition: 1
• Topic: Media & Performing Arts
• Subtopic: Music & Business

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today's artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process.

Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.

Table of contents

• List of Exercises
• Introduction
• 1 A Model for Success
• 2 What’s the Story?: Finding Your Soul
• 3 Finding Your Creative Space
• 4 It’s Not about the Money—Yet!
• 5 Choosing and Building Your Team
• 6 The Emerging Artist and Self–Management
• 7 Minding Your Own Business
• 8 Arts Leadership
• 9 Marketing and the Use of Social Media
• 10 We Got the Gig! Now What?
• 11 Funding Your Project
• Afterword
• Appendix A: Contract Example
• Appendix B
• Appendix C
• Appendix D
• Appendix E
• References
• About the Authors