How to Go Digital

Practical Wisdom to Help Drive Your Organization's Digital Transformation

Paul Michelman

• Publisher: The MIT Press
• Year: 2018
• eBook ISBN: 9780262345330
• Edition: 0
• Topic: Business
• Subtopic: Information Management
• Index: Business

The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing "disruption" at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future.

The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation.

Contributors
Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cécile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex "Sandy" Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom

Table of contents

• Half Title
• Series Page
• Title Page
• Copyright
• Table of Contents
• Series Foreword
• Introduction: Digital Transformation Might Be Different Than You Think
• I Laying the Foundation
• 1 How to Develop a Great Digital Strategy
• 2 Five Myths about Digital Transformation
• 3 Winning the Digital Talent War
• 4 Reframing Grwoth Strategy in a Digital Economy
• II Building Data-Based Value
• 5 How to Monetize Your Data
• 6 What's Your Data Worth?
• 7 Is Your Company Ready for HR Analytics?
• 8 Why Your Company Needs Data Translators
• III Operational Makeovers
• 9 Sales Gets a Machine-Learning Makeover
• 10 A New Approach to Automating Services
• 11 Organizing for New Technologies
• 12 Mastering the Digital Innovation Challenge
• IV New Approaches to Social Media
• 13 Finding the Right Role for Social Media in Innovation
• 14 Improving Analytics Capabilities through Crowdsourcing
• 15 Beyond Viral: Generating Sustainable Value from Social Media
• 16 When Employees Don’t “Like” Their Employers on Social Media
• V Diving into the Void
• 17 Leading in an Unpredictable World
• Contributors
• Index