eBook - ePub

The Inversion Factor

Name: The Inversion Factor
Author: Linda Bernardi,Sanjay E. Sarma,Kenneth Traub

How to Thrive in the IoT Economy

Linda Bernardi,

Sanjay E. Sarma,

Kenneth Traub,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Inversion Factor

How to Thrive in the IoT Economy

Linda Bernardi,

Sanjay E. Sarma,

Kenneth Traub,

About this book

In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.

The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.

The authors chart the evolution of three IoTs—the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.

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Yes, you can access The Inversion Factor by Linda Bernardi,Sanjay E. Sarma,Kenneth Traub in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.