How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data's enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.
Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levelsāfrom improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitorsāother firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.
Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
eBook - ePub
The Future of Competitive Strategy
Unleashing the Power of Data and Digital Ecosystems
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Future of Competitive Strategy
Unleashing the Power of Data and Digital Ecosystems
About this book
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Information
Topic
Negocios y empresaSubtopic
Desarrollo empresarialTable of contents
- Cover
- Contents
- Series Foreword
- Preface
- Introduction
- 1āBuilding Data Powerhouses: What Can We Learn from the Digital Titans?
- 2āLeveraging Data Powerhouses: What Should You Know about APIs?
- 3āThe Structure of Digital Ecosystems for Legacy Firms
- 4āUnlocking Dataās Value from Production Ecosystems
- 5āUnlocking Dataās Value from Consumption Ecosystems
- 6āDigital Customers
- 7āDigital Competitors
- 8āDigital Capabilities
- 9āLooming Battles around Data
- 10āDigital Competitive Strategy
- Acknowledgments
- Notes
- Index
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Yes, you can access The Future of Competitive Strategy by Mohan Subramaniam, Abbie Lundberg in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Desarrollo empresarial. We have over 1.5 million books available in our catalogue for you to explore.