eBook - ePub

The Future of Competitive Strategy

Name: The Future of Competitive Strategy
ISBN: 9780262370189

Unleashing the Power of Data and Digital Ecosystems

Mohan Subramaniam,

Abbie Lundberg,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Future of Competitive Strategy

Unleashing the Power of Data and Digital Ecosystems

Mohan Subramaniam,

Abbie Lundberg,

About this book

How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data's enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.

Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.

Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

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Yes, you can access The Future of Competitive Strategy by Mohan Subramaniam, Abbie Lundberg in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.