
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Gen Z Fashion Brands that Blew Up on TikTok โ And How to Join Them is your behind-the-scenes look at how small labels turned viral moments into thriving fashion empires. This book breaks down the real strategies, trends, and creative risks that helped Gen Z brands rise from bedroom startups to TikTok sensations.
Packed with insights, case studies, and actionable tips, it shows you what it really takes to stand out in one of the fastest-moving corners of the internet. Whether you are a budding designer, social media manager, or just someone with a vision and a phone, this guide will help you understand the style, speed, and storytelling that make TikTok fashion go viral.
If you have ever wondered how those cool, seemingly overnight brands made it big, this book shows you not just how they did it but how you can too.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Title Page
- Copyright Page
- DISCLAIMER
- FASHION, TIKTOK, AND THE GEN Z TAKEOVER
- THE RISE OF TIKTOK AS A FASHION POWERHOUSE
- UNDERSTANDING GEN Z: THE CULTURE BEHIND THE CONSUMER
- ANATOMY OF A VIRAL FASHION BRAND
- CASE STUDY โ CIDER: THE DATA-DRIVEN DARLING
- CASE STUDY โ HOUSE OF SUNNY: THE INDIE AESTHETIC HERO
- CASE STUDY โ AELFRIC EDEN & THE RISE OF STREETWEAR HYBRIDS
- BEYOND CLOTHES โ FASHION BRANDS AS TIKTOK CREATORS
- BUILDING YOUR OWN TIKTOK-READY FASHION BRAND
- INFLUENCER ALCHEMY โ PARTNERING FOR VIRALITY
- ETHICAL, FAST, OR BOTH? WALKING THE LINE IN GEN Z FASHION
- FUTURE-PROOFING YOUR BRAND FOR TIKTOK 3.0 AND BEYOND