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About this book
Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes in how our selves have been reconceived in its study and how the discourse generated further important changes in the self, and how our everyday selves shape and are shaped by social, economic, and political structures. It uncovers a self that has developed through various stages to become a new self that Ernest A. Hakanen dubs the teleself, one that knowingly delivers itself to the media for the sake of the global market place. The teleself is a brand, and this identity is a product that could be differentiated to a degree from other products, and the self is mere packaging that gives the illusion of product differentiation. This is the illusory power of names and naming.
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Yes, you can access Branding the Teleself by Ernest A. Hakanen in PDF and/or ePUB format, as well as other popular books in Philosophy & Television. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half title
- Title
- Copyright
- Contents
- Figures
- Acknowledgements
- Introduction: Branding the Teleself
- 1 Branded: An Essay on the Teleself
- 2 Tools for Analysis: Social Psychology as History, the Social Grid, and Kuhn’s Influence on Media Effects History
- 3 The Passive Self
- 4 The Active Self
- 5 The Commodified Self
- 6 A Turn to the Teleself
- 7 Ferment of the Teleself: Releasing the Free Agent
- Appendix: Poststructuralism and Critical Theory
- References
- Index