- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show.
In Act Like It's Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors.
A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed atprofessional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
In Act Like It's Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors.
A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed atprofessional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Act Like It's Your Business by Jonathan Flom in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Acting & Auditioning. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Preshow Announcement
- Overture
- Act I: Preparing for Your Career: What Is in Your Control?
- Scene 1: Begin with Goals
- Scene 2: What Is Branding?
- Scene 3: How Does an Actor Begin to Craft a Brand?
- Scene 4: You Have a Brand; Now What Do You Do with It?
- Scene 5: The Six “Be’s”
- Entr’acte
- Act II: Putting It into Practice
- Scene 1: General Audition Technique
- Scene 2: Agents and Casting Directors
- Scene 3: Equity versus Non-Equity
- Scene 4: Contracts and Taking/Turning Down Work
- Scene 5: Networking
- Scene 6: The Cities Project
- Bows
- Recommended Reading
- About the Author