Music 3.0
eBook - ePub

Music 3.0

A Survival Guide for Making Music in the Internet Age

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Music 3.0

A Survival Guide for Making Music in the Internet Age

About this book

Music 3.0: A Survival Guide for Making Music in the Internet Age is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers.

The book not only takes a look at the music industry's evolution and how we got to Music 3.0, but provides the information that today's musician or music business executive needs to take advantage of the new music industry paradigm:

What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This edition also contains new low-cost high- and low-tech tips for marketing and promotion.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Music 3.0 by Bobby Owsinski in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Music & Business. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Title Page
  2. Copyright Page
  3. Contents
  4. Introduction
  5. 1: The Six Life Stages of the Music Industry
  6. 2: How the Music World Has Changed
  7. 3: The New Music Industry
  8. 4: The New Masters of the Domain
  9. 5: The New Marketing—Part 1 Your Music Is Your Marketing
  10. 6: The New Marketing—Part 2 The Rise of Social Media Marketing
  11. 7: Marketing with Social Media
  12. 8: Social Media Management
  13. 9: The New Distribution
  14. 10: The M3.0 Rules for Survival
  15. 11: How to Make Money in Today’s Music World
  16. 12: Music 3.1—The Future
  17. 13: Interviews
  18. Appendix 1: Online Tools
  19. Appendix 2: Glossary