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About this book
Musicians: are you frustrated with promoters and other industry people leaving your emails unanswered? Do you wish to promote your projects but don't know how to approach the right people?
Promoters are often overwhelmed by hundreds of emails a day so getting that first moment of contact just right can be daunting. Emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim other than pushing for immediate resultsâexcept that isn't how the industry works: We are not in the sales business. We are in the people business.
That is the mantra of this book. Featuring interviews with dozens of industry professionalsâmany with diverse backgrounds and from across the globeâ How to Build Relationships in the Music Industry presents valuable insights, do's, don'ts, tips, and anecdotes that will help any musician present their next project in a way that works in the long term. Arlette Hovinga helps all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.
Promoters are often overwhelmed by hundreds of emails a day so getting that first moment of contact just right can be daunting. Emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim other than pushing for immediate resultsâexcept that isn't how the industry works: We are not in the sales business. We are in the people business.
That is the mantra of this book. Featuring interviews with dozens of industry professionalsâmany with diverse backgrounds and from across the globeâ How to Build Relationships in the Music Industry presents valuable insights, do's, don'ts, tips, and anecdotes that will help any musician present their next project in a way that works in the long term. Arlette Hovinga helps all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access How To Build Relationships in the Music Industry by Arlette Hovinga in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Business Communication. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Acknowledgments
- Introduction
- Chapter 1: Doing Your Homework
- Chapter 2: The Industry & The People In It
- Chapter 3: Emailing & Online Communication
- Chapter 4: Your Website
- Chapter 5: Content & Social Media
- Chapter 6: Newsletters
- Chapter 7: Crowdfunding Your Project
- Chapter 8: Offline Etiquette
- Chapter 9: Releasing Your Music
- Chapter 10: Touring & Performing
- Chapter 11: Getting Signed (or Not)
- Appendix: Samples
- Bibliography
- About the Author