Integrating Marketing and Supply Chain Management
eBook - ePub

Integrating Marketing and Supply Chain Management

Converging Paths to Holistic Business Success

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Integrating Marketing and Supply Chain Management

Converging Paths to Holistic Business Success

About this book

Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird's-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include multiple-choice questions, extended essay questions and learning objectives in each chapter.

Case studies from a range of global industries are incorporated, including shipping, car manufacturing and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management and procurement.

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Yes, you can access Integrating Marketing and Supply Chain Management by Thomas Fotiadis,Dimitris Folinas,Adam Lindgreen,Antonios Gasteratos,Christos A. Vassiliadis,Thomas A. Fotiadis in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2025
eBook ISBN
9781040445969
Topic
Business
Subtopic
Nonprofit Organizations & Charities
Index
Business

Table of contents

  1. Cover
  2. Endorsements
  3. Half Title
  4. Title
  5. Copyright
  6. Dedication
  7. Contents
  8. List of figures
  9. List of tables
  10. About the authors
  11. Preface
  12. 1 Marketing and supply chain management challenges
  13. 2 Introduction to marketing and supply chain management
  14. 3 Marketing and supply chain management coexistence in today’s market arena
  15. 4 Identifying the challenges and trends of marketing and supply chain management
  16. 5 Integrated framework of marketing and supply chain management
  17. 6 A systemic approach to distribution channels
  18. 7 A holistic approach to demand handling
  19. 8 Procurement from a marketing and supply chain management point of view
  20. 9 Typical approaches of marketing and supply chain management synergies
  21. 10 Technologies of marketing and supply chain management synergies
  22. 11 Supply chain management in the case of services marketing
  23. 12 Value chain management in specific sectors
  24. 13 Good ideas and practices for sustainable service supply chain management
  25. 14 Digital transformation in supply chain management
  26. 15 Digitalisation, traceability and sentiment analysis: A paradigm shift in supply chain management
  27. Bibliography
  28. Multiple-choice answers
  29. Index