Manage the Message, Change the Outcome
An Executiveâs Guide to Crisis Management
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.
It's not "if" leaders experience a crisis, it's "when" and "how severe," but crisis planning is often overlooked or deferred to a later date that's never scheduled. Combining the author's three decades of crisis knowledge with memorable stories from the trenches, this book offers sound, practical advice and immediate actionable steps to master the fundamentals of crisis planning and response. Topics covered include how to identify an internal crisis (before someone else does), how to establish and staff a crisis team, how to understand stakeholders' minds and hearts when a crisis hits and why size doesn't matter when it comes to crisis.
An essential guide for C-Suite executives of companies of all sizes, this book is particularly critical for leaders in construction, pharma, manufacturing, chemicals, transportation, government, nonprofit organizations, food production and hospital systems. Crisis management and PR students will also benefit.
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Information
Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Contents
- Acknowledgments
- About the Author
- Introduction
- 1 Crisis 101: What Keeps Leaders Up at Night
- 2 Understanding the Crisis Cycle
- 3 The Crisis Hall of Shame: Those Who Got It Wrong, and What You Can Learn from Their MistakesâŚ
- 4 Fix the Problem! Crisis Patterns You Canât Ignore (One Bad Decision Leads to Another)
- 5 Prepare, Prepare, Prepare: Key Elements of a Crisis Plan
- 6 Identifying Your Risk Profile
- 7 Whoâs on YOUR Crisis Team?
- 8 Prioritizing Your Audience: Who Needs to Know, and in What Order?
- 9 Take Control before Someone Else Does
- 10 The Art of the Holding Statement
- 11 To Respond or Not to Respond, and the Risks of Your Decision
- 12 How a Swift Response Can Save Hundreds, Thousands or Millions of Dollars
- 13 When Crisis Wins, Sometimes You Take the Hit
- 14 Good, Bad, Ugly Analysis: Judging Your Crisis Performance
- 15 AI in Crisis: Is There a Place for This Technology? When and How to Use itâŚ
- 16 Applying What Youâve Learned for YOUR Company: The Crisis Readiness Mini-Workbook
- Index