
Impact
A Complete Guide to Creating a User Research Practice at Your Organization
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.
Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it's a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.
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Information
Table of contents
- Cover Page
- Half-Title Page
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- About the Author
- Introduction
- Part One What Is a Research Practice?
- Part Two Reflect on the Current State
- Part Three Set Up Operations and a Framework
- Part Four Define Your Playbook
- Part Five Methodology Breakdown
- Part Six Analysis and Synthesis Breakdown
- Part Seven Creating Effective and Realistic Deliverables and Outcomes
- Part Eight Activating Your User Research
- Part Nine Juggling It All
- Part Ten Test and Iterate
- Index