Fashion Industry and Tourism Strategy

Transforming Destinations and Shaping Experiences

Marco Valeri, Shekhar Asthana

• Publisher: Emerald Publishing Limited
• Year: 2025
• Print ISBN: 9781837088812
• eBook ISBN: 9781837088829
• Topic: Design
• Subtopic: Fashion Design

Fashion Industry and Tourism Strategy: Transforming Destinations and Shaping Experiences explores the growing intersection between fashion events and tourism, highlighting their socio-economic contributions to global destinations. Once limited to showcasing clothing, fashion events have evolved into a key driver of luxury tourism, influencing travel patterns, consumer behaviour, and destination branding. The increasing interest in luxury lifestyles, particularly in developing economies, has fuelled a surge in travellers to iconic fashion capitals such as Paris, Milan, and New York. While research has acknowledged the economic significance of fashion tourism, critical gaps remain in understanding its broader impact, including its role in cultural exchange, destination image-building, and sustainability.

In addition to economic considerations, this contributed work delves into the socio-environmental implications of fashion tourism, assessing its influence on heritage conservation, commercialisation, and sustainable development. The potential of fashion tourism to revitalise emerging destinations and serve as an off-season tourism strategy is explored, alongside concerns about overconsumption, resource exploitation, and social inequalities in the fast-fashion industry.

Through a multidisciplinary approach, encompassing organisational behaviour, finance, psychology, social development, and operations, Fashion Industry and Tourism Strategy: Transforming Destinations and Shaping Experiences fresh insights into an evolving tourism segment, making it a valuable resource for scholars, industry professionals, and policymakers.

Table of contents

• Cover Page
• Half Title Page
• Title Page
• Copyright Page
• Contents
• About the Editors
• About the Contributors
• Introduction
• Fashion Tourism Research and Destination Image Building
• Chapter 1 Impact of Fashion Tourism on Destinations: Uncovering Multidisciplinary Aspects for Sustainable Development
• Chapter 2 Paris Fashion Weeks Through the Experience Economy Model: What Do Tourists Seek?
• Chapter 3 Fashion Weeks as an Effective Branding Tool for Tourist Destinations: The Case of Bulgarian Fashion
• Chapter 4 Impact of Fashion Tourism Visual Communication on Iconic Destinations Consumers
• Chapter 5 Tourism Branding of Croatia as a Fashion Tourism Destination Through the Affirmation of Traditional Motifs
• Chapter 6 From Port to Porter: Antwerp’s Fashion Sector as a Placemaking Factor, Mitigating Urban Crisis Through Creativity and Persistence
• Chapter 7 Fashion Tourism as a Catalyst for Socio-economic Change in Rajasthan
• Virtual Fashion Experiences in Virtual Reality Fashion
• Chapter 8 Fashion Tourism and Sustainable Development Goals: A Literature Review
• Chapter 9 Virtual Reality (VR) and the Role of Technology in Fashion Tourism
• Chapter 10 In Search of Multisensorial Airport Experiences: The Case of Luxury Travel Shopping
• Chapter 11 Fashion Shows in Cultural Venues and Sites and Tourism Destination Attractiveness: An Empirical Investigation
• Chapter 12 Traditional Costume Experience is an Integration of Many Core and Peripheral Activities: Implications for the Experience Logistics
• Chapter 13 Digital Fashion Tourism: Bridging the Gap Between Virtual Engagement and Physical Travel
• Chapter 14 Counterfeit Fashion Tourism, Analysis of Fashion Tourism Black Market and Its Impact on Tourism in Marrakech