eBook - PDF
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
- 196 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
About this book
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals.
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Yes, you can access A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by Emerald Group Publishing Limited in PDF and/or ePUB format, as well as other popular books in Business & Trading. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Emerald Gems: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
- Copyright page
- Contents
- Preface
- Age, Gender and Income: Do they Really Moderate Online Shopping Behaviour?
- The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour
- The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Ma...
- Antecedents and Consequences of Trust in Online Product Recommendations: An Empirical Study in Social Shopping
- The Effects of Blogger Recommendations on Customers’ Online Shopping Intentions
- Online Experiences and Virtual Goods Purchase Intention
- The Role of Mixed Emotions in Consumer Behaviour: Investigating Ambivalence in Consumers' Experiences of Approach-Avoidance...