Psychology and Intricacies in Social Media Interactions

A Critical Perspective

Tanusree Chakraborty, Sanghamitra Brahma, Rajdeep Bakshi

• Publisher: Apple Academic Press
• Year: 2025
• eBook ISBN:
  9781040340059
• Topic: Psychology
• Index: Psychology

As social media continues to seamlessly integrate into our daily lives, understanding the underlying psychological principles of social media becomes paramount in navigating its complexities effectively. This volume offers a number of diverse and thought-provoking perspectives on the profound influence that social media has on our lives. Chapters explore the influence of social media on organizational culture and business ethics, on business marketing strategies, on consumer buying behavior, on workplace mental well-being, on the education system, on business recruitment, and even on stock market participation. It investigates social media usage and academic motivation in college students, generational internet addiction, biases in the financial world through social media, and more.

Table of contents

• Cover Page
• Half Title Page
• Title Page
• Copyright Page
• About the Editors
• Contents
• Contributors
• Acknowledgment
• Preface
• Introduction
• 1 The Digital Transformation: Unleashing Organizational Culture and Business Ethics Through Social Media Influence
• 2 Click, Connect, and Convert: Exploring the Impact of Social Media on Consumer Buying Behavior: A Comprehensive Review
• Chapter 3 From Likes to Anxiety: Navigating the Stressful Link Between Social Media and Mental Well-Being
• Chapter 4 Digital Culture Catalyst: Unveiling the Powerful Influence of Social Media on Organizational Ethics and Workplace Dynamics
• Chapter 5 The Brain on Social Media: Decoding Social Media Dynamics Through a Multidisciplinary Lens
• Chapter 6 Navigating New Norms: Unraveling Post-COVID Consumer Behavior Through Social Media
• Chapter 7 Scroll, Study, and Succeed: Unveiling the Link Between Social Media Usage and Academic Motivation in College Students: An Exploratory Study
• Chapter 8 Digital Dilemma: Confronting Generational Internet Addiction – Igniting Concerns and Seeking Solutions
• Chapter 9 The Digital Balancing Act: Unraveling the Impact of Social Media on the Mental Well-Being of Information Technology Professional
• Chapter 10 Deconstructing Depiction and Materialization of Relationships in Contemporary Indian Television Advertisements
• Chapter 11 Bridging the Gap: Unveiling the Impact of COVID-19 and Social Media on the Digital Divide
• Chapter 12 The Social Currency: Unmasking the Amplification of Biases in the Financial World Through Social Media: A Conceptual Review
• Chapter 13 Unlocking Success: Empowering Small Businesses Through Cost-Effective Marketing Strategies on Meta's Social Networking Sites
• Chapter 14 Reconceptualizing the Education System with Social Media
• Chapter 15 Cracking the Code: Unveiling Personality Traits Through Machine Learning from Social Media Posts
• Chapter 16 Behavioral Challenges Associated to Social Media Usage Among Teenagers: A Neuroscience Perspective
• Chapter 17 Tweets to Trades: Exploring the Influence of Social Media Interactions on Stock Market Participation: A Critical Review
• Chapter 18 The Social Media Dilemma: Exploring the Dual Effects of Digital Connectivity
• Chapter 19 Social Scouting: Gaining an Edge in Competitive Recruiting Through Social Media
• Chapter 20 Role of Social Media: Can It Alleviate Workplace Stress?
• Chapter 21 Digital Divide in Social Media Interaction in India: Study on Psychological Perspective
• Index