- 253 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Religion as Brand: An Analogy to Reconceptualize Religion delves into the complex relationship between religions and brands. Through a process of abstraction, the book creates an analogy to compare religion with brand, which clarifies the similar functionalities of both within society and explores the complexities in this comparison beyond mere semiotic aspects. Through this innovative lens, it unveils the common mechanisms of both phenomena, and unveils fundamental incentives and needs in human-being nature that are evoked and fulfilled by these two social institutions.Across four diverse case studies, the book examines this analogy in real-world contexts and demonstrates how this approach can generate hypotheses. These cases explore diverse scenarios, including ISIS and Al-Qaeda as "sub-brands" of Islam, the dynamic of Islam and Judaism as "brands" in the Israeli-Palestinian conflict, Ashura ceremonies as a campaign for Shi'i Islam, and the narrativity of Evangelicalism as a sub-brand of Christianity. This thought-provoking exploration generates new hypotheses and challenges preconceived notions of both religion and brand.
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Yes, you can access Religion as Brand by Razieh Mahdieh in PDF and/or ePUB format, as well as other popular books in Theology & Religion & Comparative Religion. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Contents
- Figures
- Tables
- Acknowledgments
- Introduction
- Part I: Religion as Brand
- Chapter 1: Analogy-Based Reasoning and Its Methodology
- Chapter 2: Religion as Brand: The Analogical Model
- Chapter 3: Positioning Analogical Model in Its Theoretical Context
- Part II: Analogy in the Real World
- Chapter 4: ISIS and Al-Qaeda as Sub-brands of Islam
- Chapter 5: The Role of Two Religions as Two Brands in Israel-Palestine Conflict
- Chapter 6: Ashura Mourning Ceremonies as the Campaign of Shi’i Sub-brand of Islam
- Chapter 7: Narrativity of Evangelicalism as a Sub-brand of Christianity
- Conclusion
- Bibliography
- Index
- About the Author