Images of Utopia in the Advertising Page
eBook - PDF

Images of Utopia in the Advertising Page

  1. 119 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Images of Utopia in the Advertising Page

About this book

In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public's unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.

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Yes, you can access Images of Utopia in the Advertising Page by Luigi Manca,Alessandra Manca in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Introduction
  6. Chapter 1: Understanding the Advertising Page and the Hidden Persuaders Who Created It
  7. Chapter 2: The Concept of Advertising Utopia
  8. Chapter 3: The Maverick Utopia
  9. Chapter 4: The Inner Haven Utopia
  10. Chapter 5: The Middle-Class Utopia
  11. Chapter 6: The Upper-Class Utopia
  12. Chapter 7: The Yuppie Utopia
  13. Chapter 8: Reality Demands Our Attention
  14. Works Cited
  15. Index
  16. About the Authors