The Rhetoric of Project Apollo
eBook - PDF

The Rhetoric of Project Apollo

The Moon Story and Its Televised Memories

  1. 225 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Rhetoric of Project Apollo

The Moon Story and Its Televised Memories

About this book

On July 20, 1969, Americans not only landed on the Moon, but the televised spectacle forever changed the ways in which news and commentary about historical events would be presented to audiences. In The Rhetoric of Project Apollo, Kathy Previs provides a comprehensive analysis of the rhetorical strategies that CBS News employed in covering the Apollo missions from 1968–1972 and documents the role that NASA's public relations office had in televising the exciting moonshots. She illustrates how CBS's and NASA's symbolic representations followed a "ritual view of communication," enabling viewers to make sense of complex technological feats and scientific discoveries, while garnering public support for the costly missions. Based on four rhetorical categories – nationalism, romanticism, pragmatism, and technology – Previs also provides an in-depth analysis of which narratives have withstood the test of time in how Apollo is remembered on CBS News, and across a variety of televised platforms including CNN, the History Channel, and PBS, from 1973–2022, marking the 50th anniversary of Apollo's last mission. From Cold War metaphors to now recognizing the role women had in Apollo's successes, its story continues to resonate with and inspire audiences around the world.

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Yes, you can access The Rhetoric of Project Apollo by Kathy K. Previs in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & North American History. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. Acknowledgments
  8. Introduction
  9. Part I: The Apollo Moon Story: Communication, NASA, and Television
  10. Chapter 1: Apollo, Mythmakers, and Ritual Communication
  11. Chapter 2: Rhetorical Analyses and Televised Metaphors
  12. Chapter 3: NASA’s Public Affairs Office: The Apollo Years
  13. Chapter 4: Live from the Project Apollo and CBS’s “Space Headquarters”
  14. Part II: The Rhetorical Structures, 1968–2022
  15. Chapter 5: Nationalism
  16. Chapter 6: Romanticism
  17. Chapter 7: Pragmatism
  18. Chapter 8: Technology
  19. Conclusion
  20. CBS Coverage of Apollo by Mission 1968–1972
  21. Public Broadcasting System (PBS)
  22. The History Channel (THC)
  23. Notes
  24. Bibliography
  25. Index
  26. About the Author