eBook - ePub

Ethical AI in Marketing

Name: Ethical AI in Marketing
Author: Nicole Alexander

Aligning Growth, Responsibility and Customer Trust

Nicole Alexander,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Ethical AI in Marketing

Aligning Growth, Responsibility and Customer Trust

Nicole Alexander,

About this book

How can you harness AI in marketing while building trust and delivering lasting results?

Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.

Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:
- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight

From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.

Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building

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Yes, you can access Ethical AI in Marketing by Nicole Alexander in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.