How can you harness AI in marketing while building trust and delivering lasting results?
Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.
Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:
- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight
From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.
Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building
eBook - ePub
Ethical AI in Marketing
Aligning Growth, Responsibility and Customer Trust
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Table of contents
- List of Figures and Tables
- About the Author
- Foreword by Anindya Ghose
- Acknowledgments
- Introduction
- PART ONE Foundations of Ethical AI in Marketing
- 1 Ethical AI in Modern Marketing
- 2 Defining Ethical AI Principles for Marketing
- 3 Human-Centered AI in Marketing
- PART TWO Turning Principles into Practice
- 4 Navigating Challenges and Seizing Opportunities
- 5 P.A.C.T.: An Ethical AI Framework for Marketers
- PART THREE Building Consumer Trust through Ethical AI Marketing
- 6 Consumer Trust and Perception of AI in Marketing
- 7 Ethical Consumer Engagement in AI Marketing
- 8 Governance and Oversight in Ethical AI Marketing
- PART FOUR Leading with Integrity and Future-Proofing Marketing
- 9 Cultivating a Culture of Ethics
- 10 The Evolving Landscape of AI Tools and Applications
- 11 Navigating the Horizon: Continuous Learning and Adaptive Strategies
- Conclusion: A Call to Action for Ethical Leadership
- Glossary
- Postscript
- Index
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Yes, you can access Ethical AI in Marketing by Nicole Alexander in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over 1.5 million books available in our catalogue for you to explore.