Marketing for Libraries and Information Services
eBook - PDF

Marketing for Libraries and Information Services

Systems and Developments

  1. 194 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing for Libraries and Information Services

Systems and Developments

About this book

This book explores how marketing strategies – used in businesses and organizations – can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today's landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing.

From audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today.

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Yes, you can access Marketing for Libraries and Information Services by Jean-Philippe Accart in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Preface
  6. Author Presentation
  7. Introduction
  8. Part 1. The User at the Heart of Library Marketing Strategies
  9. Part 2. The User of Books, Libraries and Museums: A Marketing Target Like Any Other
  10. Part 3. Marketing: An Area of Investment for Library and Documentation Professionals
  11. Conclusion
  12. Appendix. General Retrospective Bibliography
  13. Glossary
  14. List of Authors
  15. Index
  16. Other titles from ISTE in Science, Society and New Technologies
  17. EULA