Names in Times of Crisis
eBook - ePub

Names in Times of Crisis

Age of pandemics, energetic deficiency, and war

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Names in Times of Crisis

Age of pandemics, energetic deficiency, and war

About this book

This volume addresses the fields of naming and branding, in particular company and brand names, names in slogans, and advertising language in general, and all other proper names that are of economic interest in times of crisis. The contributions analyze both advertising on social media as well as printed material concerning commercial names, slogans for climate advertising, pandemic situations, new branding, and communication strategies in critical times, such as war and energetic deciency. The focus of the volume lies in stimulating reflections on how communication with consumers has changed, on current advertising and marketing strategies, and on naming in the face of sustainability and fairness. The current war scenario and the resulting problems concerning energy supplies, the increased migration in the Western European nations, and the political and social pressure to implement ambitious climate goals lead the economy and advertising agencies to profound reconsiderations.

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Yes, you can access Names in Times of Crisis by Paola Cotticelli-Kurras in PDF and/or ePUB format, as well as other popular books in Literature & German Literary Criticism. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. Climate awareness in brand repositioning: Instagram and the new lexicon of energy sustainability
  7. Company names and sustainable energy
  8. Bio, eco and sustainable production
  9. Green, Fair, Responsible
  10. To bio or not to bio
  11. Zigns of Var
  12. Sport sponsoring in times of ‘polycrisis’
  13. The conceptual agenda in the narrative construction of crisis
  14. The Insularity of (Post-)Pandemic Individuals on the Lexical-Semantic Level
  15. Names in Commerce during the Covid-19 Pandemic
  16. Memetic Logic of a Brand Name
  17. Individuelle Namensgebung von Autos in Schweden
  18. Ökologisch nachhaltig mit Toastern und kultigen Mäuschen? Frames in der Markenkommunkation von Citroën Ami und Fiat Topolino
  19. Branding between country-of-origin effect and French washing: Semiotic perspectives
  20. Stratagemmi di denominazione dei giocattoli, giochi e altri oggetti nel settore dell’intrattenimento (para)militare
  21. Cosmetic product names as a resource for positioning manufacturers in the Zeitgeist of invest-in-yourself or security-familiarity-sustainability
  22. Authors
  23. Indexes
  24. Footnotes