eBook - PDF
Going International
Strategies and Methods for Entering Foreign Markets
- 240 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Going International
Strategies and Methods for Entering Foreign Markets
About this book
How can small and medium-sized enterprises successfully enter foreign markets? This book provides answers to the key questions of internationalization: What makes foreign markets different from the domestic market? How can companies identify and develop opportunities abroad? To what extent should the marketing mix be adapted to local market conditions? How can digital tools support international expansion? How can international risks be identified and managed effectively? Going International is based on many years of research in collaboration with internationally active companies. It offers students and decision-makers scientific knowledge, practical tools, and digital resources to support their global growth. Special attention is given to the challenges and opportunities of digitalization and to risk management in an increasingly volatile world. The book is illustrated with two in-depth case studies of international market development, complemented by numerous practical examples drawn from real-life business experience.
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Yes, you can access Going International by Paul Ammann,Ralph Lehmann,Christian Hauser in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Back Cover
- Title page
- Imprint
- Foreword
- Acknowledgments
- Table of Contents
- Chapter 1 Path to Global Success: Hydroliq’s Journey to Foreign Markets – by Paul Ammann, Ralph Lehmann
- Chapter 2 International Environment – by Christian Hauser
- Chapter 3 International Market Development – by Ralph Lehmann
- Chapter 4 International Marketing – by Paul Ammann
- Chapter 5 International Risk Management – by Ralph Lehmann
- Chapter 6 Crossing Borders — Ifanger’s Expansion into the Vietnamese Market – by Paul Ammann, Ralph Lehmann
- Chapter 7 Glossary
- List of References
- Index
- The Authors