eBook - ePub

The Theatre Couple in Early Modern Italy

Name: The Theatre Couple in Early Modern Italy
ISBN: 9781644533178

Self-Fashioning and Mutual Marketing

Serena Laiena,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Theatre Couple in Early Modern Italy

Self-Fashioning and Mutual Marketing

Serena Laiena,

About this book

Winner of the ?Luca Attanasio International Flaiano Award for Italian Studies

Who were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies?
These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576–1654) and Virginia Ramponi (1583–ca.1631). This book examines their artistic path – a deliberately crafted and mutually beneficial joint career – and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, The Theatre Couple in Early Modern Italy revises the conventional view of the Italian diva, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell'Arte, a system that continues to shape celebrity today.

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Yes, you can access The Theatre Couple in Early Modern Italy by Serena Laiena in PDF and/or ePUB format, as well as other popular books in History & European Drama. We have over one million books available in our catalogue for you to explore.