The Breakthrough Brain
eBook - ePub

The Breakthrough Brain

The neuroscience of creativity for smarter early-stage innovation

  1. 292 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Breakthrough Brain

The neuroscience of creativity for smarter early-stage innovation

About this book

How do you escape 'business as usual' thinking and regularly and reliably create breakthrough ideas?

Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they're doing a good job of harnessing creativity to get to big ideas.

The Breakthrough Brain helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework. Discover the five principles you need to master to demystify creativity unlock regular and reliable innovation and solve this disconnect: Cognitive Focus, Cycles of Deep Thinking, Creative Flow, Challenging Reality and Courageous Choices.

The result? You're free to play your creative A game, rediscover the joy of creativity, ignite big ideas and drive business growth.

Whether you're in Innovation, Insights, Marketing/Brand or R&D, or simply have a mandate for injecting fresh thinking into your business, this is for you.

Coral McConnon is the Founder and CEO of 8 Innovation and a champion for the power of creativity to deliver smarter, more strategic innovation. She has worked with global brands on hundreds of complex front-end innovation challenges, applying the neuroscience of creativity to get to bigger ideas that land.

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Information

Publisher
Practical Inspiration Publishing
Year
2026
Print ISBN
9781788609616
9781788609609
eBook ISBN
9781788609623
Topic
Business
Subtopic
Leadership
Index
Business

Table of contents

  1. Cover
  2. Endorsement
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Table of Contents
  7. List of figures and tables
  8. Foreword: the power of human creativity
  9. Quick start guide
  10. Introduction
  11. Part One Getting started: rethinking creativity
  12. Part Two Getting smarter: the neuroscience of creativity
  13. Part Three Getting going: innovating smarter
  14. Notes
  15. Recommended reading list
  16. Glossary
  17. Acknowledgements
  18. About the author
  19. References
  20. Index

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Yes, you can access The Breakthrough Brain by Coral McConnon in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over 1.5 million books available in our catalogue for you to explore.