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About this book
In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leadersâand women themselvesâsaw small business ownership as a viable economic solution. In just five years, US women owned nearly a million of the nation's businesses. In the decades since, women have moved increasingly into business ownership, often outpacing male start-ups so that today, they own more than fourteen million businesses, 40 percent of all US companies.
She's the Boss chronicles the forces that made entrepreneurship attractive to women. In rich detail, Debra Michals shares the stories of the countless women of all races, ethnicities, genders, and abilities who contributed to this important history. The book also explores the intersection of women's personal choices within changing social, political, and economic factors, such as the rising divorce rates of the 1960s and 1970s, ongoing workplace and credit discrimination, civil and women's rights activism and activist entrepreneurs, the 1970s recession and 1980s "Reagan Revolution," and more recently, the internet, crowd-funding, and social entrepreneurship.
She's the Boss chronicles the forces that made entrepreneurship attractive to women. In rich detail, Debra Michals shares the stories of the countless women of all races, ethnicities, genders, and abilities who contributed to this important history. The book also explores the intersection of women's personal choices within changing social, political, and economic factors, such as the rising divorce rates of the 1960s and 1970s, ongoing workplace and credit discrimination, civil and women's rights activism and activist entrepreneurs, the 1970s recession and 1980s "Reagan Revolution," and more recently, the internet, crowd-funding, and social entrepreneurship.
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Yes, you can access She's the Boss by Debra Michals in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Publisher
Rutgers University PressYear
2025Print ISBN
9781978818163, 9781978818170eBook ISBN
9781978818187Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction
- 1 From War Worker to Business Owner: Women, Enterprise, and Postwar Reconversion, 1945â1950
- 2 Motherhood and Its Discontents: 1950s Domesticity, the Cold War, and Womenâs Business Ownership
- 3 âDoinâ It for Themselvesâ: Gender, Race, and Womenâs Entrepreneurship in the Socially Conscious 1960s
- 4 Sisterhood Is (Economically) Powerful: Civil Rights, Feminism, and Womenâs Business Ownership in the 1960s and 1970s
- 5 Becoming âEntrepreneursâ: Womenâs Businesses in the 1970s Recession and âGo-Go â80sâ
- Epilogue: Womenâs Entrepreneurship in the 1990s and Beyond
- Acknowledgments
- Notes
- Index
- About the Author