The Routledge Companion to Arts Marketing
eBook - ePub

The Routledge Companion to Arts Marketing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Routledge Companion to Arts Marketing

About this book

Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.

Drawing on a wide range of international expertise, the book explores the impact of the turbulent external environment, including post Covid-19 effects on organisations and artists at community, national and international levels.

Expanded, revised and updated, this new edition will continue to stimulate and inform the next global generation of students, scholars, policymakers and administrators in arts marketing, arts management and arts entrepreneurship across the creative industries.

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Information

Publisher
Routledge
Year
2026
Topic
Business
eBook ISBN
9781040600115
Subtopic
Museum Studies
Index
Business

Table of contents

  1. Cover
  2. Endorsement Page
  3. Half Title
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of contributors
  8. Introduction
  9. Part I Arts consumption and how arts marketers utilise appropriate strategies to engage with consumers
  10. Part II Audiences and their engagement with arts and cultural events and activities
  11. Part III The role of entrepreneurship and its impact on arts marketing practice
  12. Part IV Issues relating to effective arts marketing practice
  13. Part V The arts and cultural marketplace and the operationalisation of arts marketing
  14. Part VI Pricing issues in the arts and the techniques used by arts marketers in engaging consumers
  15. Part VII Other issues in the arts marketing domain
  16. Index

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Yes, you can access The Routledge Companion to Arts Marketing by Ian Fillis,Daragh O'Reilly,Boram Lee,Ruth Rentschler,Adelina Broadbridge,Theresa A. Kirchner in PDF and/or ePUB format, as well as other popular books in Business & Museum Studies. We have over 1.5 million books available in our catalogue for you to explore.