Is your business equipped with a data strategy that drives real impact?
Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.
Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.
You'll learn how to:
- Understand how data creates value across operations and decisions
- Collaborate with data teams to build a business-led strategy
- Integrate AI, automation and analytics into enterprise capability
- Navigate ethics, governance and regulatory complexity
- Prepare for the future with insight on emerging technologies
With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.
Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies
eBook - ePub
Data Strategy
How to Use Data and Artificial Intelligence to Transform Your Business
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Table of contents
- About the author
- Acknowledgements
- 01 Introduction – Why every business is now a data business
- 02 Use cases for data
- 03 Using data to improve your decision making
- 04 Using data to understand your customers
- 05 Using data to create more intelligent services
- 06 Using data to create more intelligent products
- 07 Using data to improve your business operations
- 08 Increasing the value of your organization through data and AI
- 09 Defining your data use cases
- 10 Sourcing and collecting data
- 11 Ethics, data governance, trust and cybersecurity
- 12 Turning data into insights
- 13 Creating a technology and data infrastructure
- 14 Building data competencies in your organization
- 15 Executing and revisiting your data strategy
- 16 Looking ahead
- Appendix 1 Data Use Case Template
- Appendix 2 Data Strategy Template
- Index
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Yes, you can access Data Strategy by Bernard Marr in PDF and/or ePUB format, as well as other popular books in Computer Science & Business Strategy. We have over one million books available in our catalogue for you to explore.