
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!
Highlights include:
1) Setup
2) Events
3) Tags
4) Website evaluation
5) Ad campaigns
6) E-commerce tracking
7) App data
8) Custom reports
9) BigQuery
10) Troubleshooting
11) Administration
Frequently asked questions
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Information
Table of contents
- Notes on Usage
- 1 Google Analytics 4
- 2 Setting Up Google Analytics 4
- 3 Analyzing Websites
- 4 Controlling Campaigns
- 5 Evaluating Stores
- 6 Analyzing Apps
- 7 Customizing and Creating Custom Reports
- 8 BigQuery and Looker Studio
- 9 Error Analysis and Quality Assurance
- 10 Administration and Management
- A The Author
- Index
- Service Pages
- Legal Notes