Google Analytics 4
eBook - ePub

Google Analytics 4

The Practical Guide

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Google Analytics 4

The Practical Guide

About this book

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!

Highlights include:

1) Setup
2) Events
3) Tags
4) Website evaluation
5) Ad campaigns
6) E-commerce tracking
7) App data
8) Custom reports
9) BigQuery
10) Troubleshooting
11) Administration

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Yes, you can access Google Analytics 4 by Markus Vollmert in PDF and/or ePUB format, as well as other popular books in Computer Science & Web Development. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Notes on Usage
  2. 1   Google Analytics 4
  3. 2   Setting Up Google Analytics 4
  4. 3   Analyzing Websites
  5. 4   Controlling Campaigns
  6. 5   Evaluating Stores
  7. 6   Analyzing Apps
  8. 7   Customizing and Creating Custom Reports
  9. 8   BigQuery and Looker Studio
  10. 9   Error Analysis and Quality Assurance
  11. 10   Administration and Management
  12. A   The Author
  13. Index
  14. Service Pages
  15. Legal Notes