Newsworthy
eBook - ePub

Newsworthy

Media Relations Without the Spin

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Newsworthy

Media Relations Without the Spin

About this book

This Just In: You Don't Need Spin to Make Headlines

In an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optional—it's essential.

Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It's about pitching stories that stick and turning every interview into an opportunity.

Whether you're the spokesperson or the strategist, this book delivers the tools to rise above the noise—and stay there.

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Yes, you can access Newsworthy by donalee Moulton,Clare O'Connor in PDF and/or ePUB format, as well as other popular books in Business & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. Description
  7. Contents
  8. List of Figures
  9. Review Quotes
  10. Acknowledgments
  11. Foreword
  12. Chapter 1 Inside Media Relations
  13. Chapter 2 Have We Got News for You
  14. Chapter 3 Inside the Modern Newsroom
  15. Chapter 4 Getting Inside Your Audiences
  16. Chapter 5 There Oughta Be a Policy
  17. Chapter 6 Plan on It
  18. Chapter 7 Mastering Media Interviews
  19. Chapter 8 Social Media Matters
  20. Chapter 9 Pitch Perfect
  21. Chapter 10 The Media Audit
  22. Chapter 11 Back to the Future
  23. Appendixes
  24. About the Authors
  25. Index
  26. Back Cover