eBook - PDF

Digital Marketing Foundations and Strategy

Name: Digital Marketing Foundations and Strategy
ISBN: 9780357720776

448 pages
English
PDF
Available on iOS & Android

eBook - PDF

Digital Marketing Foundations and Strategy

About this book

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.

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Yes, you can access Digital Marketing Foundations and Strategy by Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Roberts in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.