eBook - PDF

Contemporary Marketing

Name: Contemporary Marketing
ISBN: 9798214041209

Louis Boone,

David Kurtz,

434 pages
English
PDF
Available on iOS & Android

eBook - PDF

Contemporary Marketing

Louis Boone,

David Kurtz,

About this book

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.

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Yes, you can access Contemporary Marketing by Louis Boone, David Kurtz in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.