Museum Flack
eBook - ePub

Museum Flack

A Public Relations Guide for Museums

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Museum Flack

A Public Relations Guide for Museums

About this book

In the turbulent realm of modern media, where museums often find themselves thrust into the limelight for less than favorable reasons, Museum Flack emerges as an indispensable public relations manual for thriving amid crises. As headlines increasingly narrate tales of leadership upheavals, funding woes, and political skirmishes, the book becomes a beacon for those striving to safeguard their institutions' reputations. Museum Flack not only dissects the anatomy of effective media engagement but also transforms crises into opportunities for building trust. It equips readers with the tools to craft magnetic narratives, secure positive press without hefty expenses, and deftly maneuver the modern media tapestry. Through a blend of high-stakes campaign
insights and museum-specific case studies, the book demystifies complex communication challenges into tangible strategies.

Museum Flack unpacks the techniques behind headlines and empowers any museum professional to advocate for their institution, safeguard its reputation, and seize the media spotlight for all the right reasons. Every chapter offers step-by-step tactics and real-world examples, transforming complex communications challenges into clear, actionable strategies.

The time to master museum public relations is now. Readers who embrace these lessons will champion their institutions, protect their legacies, and help museums thrive, even under the sharpest media lens.

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Yes, you can access Museum Flack by Steve Lott in PDF and/or ePUB format, as well as other popular books in Business & Museum Administration. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Half-Title
  3. Series
  4. Dedication
  5. Title
  6. Contents
  7. Foreword
  8. Key Terms and Jargon
  9. Preface
  10. Introduction: Public Relations and Marketing Are NOT the Same Thing
  11. 1 Think Like a Journalist
  12. 2 What Makes News and What Is Media Relations?
  13. 3 Magic of the Message
  14. 4 Tools in the Toolbelt
  15. 5 Working with News Reporters
  16. 6 The Art of the Pitch
  17. 7 Selecting and Training Spokespersons
  18. 8 What’s the Plan?
  19. 9 Crisis Communication and Reputation Management
  20. 10 Social Media: Handle with Care
  21. 11 Did Your Plan Work?
  22. 12 The Future
  23. Index
  24. About the Author
  25. Copyright