Myths of Social Media

Dispel the Misconceptions and Master Social Media

Michelle Carvill, Ian MacRae

• Publisher: Kogan Page
• Year: 2022
• Print ISBN: 9781398607781
• eBook ISBN: 9781398607798
• Edition: 2
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

About the Business Myths series...

The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Table of contents

• Introduction
• Myth 1  Social media is a waste of time
• Myth 2  All social networks do the same thing
• Myth 3  Social media isn’t that influential
• Myth 4  Social media replaces real-life networking
• Myth 5  Social media marketing is a dark art
• Myth 6  It’s not worth responding to criticism on social media
• Myth 7  Sharing more content is always better
• Myth 8  Social media is free
• Myth 9  Social media can replace your business website
• Myth 10  Social media activity is purely a marketing function
• Myth 11  Social media cannot be done well in-house
• Myth 12  Social media means my business has to be available 24/7
• Myth 13  Social media is no use for internal communications
• Myth 14  Employees know what is expected of them on social media
• Myth 15  Social media is not effective for business development
• Myth 16  It’s not possible to measure social media ROI
• Myth 17  Digital natives are all social media experts
• Myth 18  Social media influencers are a new phenomenon
• Myth 19  People have different personalities on social media
• Myth 20  Saying the wrong thing on social media will get me cancelled
• Myth 21  Public social media profiles are fair game for employers and recruiters
• Myth 22  Business leaders don’t need a presence on social media
• Myth 23  Social media is full of #fakenews
• Myth 24  Social media is the best source of information
• Myth 25  Social media intensifies information bubbles
• Myth 26  Social media is not strategic
• Myth 27  Social media is purely for broadcasting
• Myth 28  Oversharing on social media can reveal trade secrets
• Myth 29  Being active on social media lets me control my digital footprint
• Myth 30  Social networks will protect my data
• Index