
- 201 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Practical Marketing for Your School Library
About this book
Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.
Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community.
· Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates.
· Master the art of visual branding to make your library pop, both online and in-person.
· Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.
· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.
With this roadmap in hand, you'll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching and learning throughout your school. Upgrade your marketing game and take your library's impact to new heights!
Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community.
· Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates.
· Master the art of visual branding to make your library pop, both online and in-person.
· Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.
· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.
With this roadmap in hand, you'll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching and learning throughout your school. Upgrade your marketing game and take your library's impact to new heights!
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Practical Marketing for Your School Library by C. L. Mansfield in PDF and/or ePUB format, as well as other popular books in Sprachen & Linguistik & Bibliotheks- & Informationswissenschaft. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- 1 Introduction: The Evolving Role of the School Library
- 2 Marketing Foundations for School Libraries
- 3 Understanding Your Target Audiences
- 4 Using Analytical Tools and Innovative Approaches from the Business World
- 5 Creating a Distinctive Brand Identity
- 6 Developing a Strategic Marketing Plan for the School Library
- 7 Using Technology to Support Your Marketing Efforts
- 8 Creating Engaging Content
- 9 Hosting Impactful Programs and Events
- 10 Building Strategic Partnerships
- 11 Aligning Your Library Program
- 12 Developing Library Initiatives
- 13 Measuring Marketing Success in the School Library
- 14 Making Your Library Facility Market-Friendly
- 15 Resourcing and Budgeting for Marketing Success
- 16 Library Programming in Practice
- 17 Case Studies
- 18 Long-Term Library Calendar Planning
- 19 Sample Library Lesson Plans
- 20 Book Study
- Appendix: Tech Tools
- Glossary
- Bibliography
- Index
- About the Author