- English
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About this book
Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and theoretical and practical insights exploring the pivotal role of EQ across PR practice and education.
Leading scholars contribute original research, theoretical frameworks, and case studies examining EQ in various settings. The book covers diverse topics including EQ's importance in PR roles, internal communication, listening and mindfulness, leadership, intercultural relations, work-life harmony, crisis communication, health communication, organizational listening, social capital, and diversity initiatives. Each chapter provides practical recommendations for implementing EQ principles in daily PR practice and future research directions.
This essential resource serves multiple audiences: PR educators seeking to incorporate EQ into their curriculum, researchers exploring the intersection of EQ and communication, and practitioners looking to enhance their professional capabilities. Whether used as a supplementary text for PR theory courses, a foundation for professional development, or a required text for specialized EQ classes, this volume delivers valuable insights into why EQ truly is the new IQ in public relations.
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Information
Table of contents
- Cover
- Half Title
- Series
- Title
- Copyright
- Contents
- About the Editor
- About the Contributors
- Acknowledgments
- List of Illustrations
- 1 Introduction to Emotional Intelligence and Public Relations
- 2 The Vital Role of Emotional Intelligence for Public Relations Roles, Leadership, and the Profession
- 3 Emotional Intelligence and Internal Communication
- 4 Emotional Intelligence and the Power of Self-Reflection in Public Relations Leadership
- 5 Listening as a “Secret Weapon”: How Emotional Intelligence and Mindfulness Drive Public Relations Outcomes
- 6 Emotional Intelligence and Intercultural Public Relations
- 7 An Integrated Model of Emotional Intelligence and Work-Life Balance in Public Relations
- 8 Integrating Emotional Intelligence with Various Theoretical Perspectives in Health Public Relations
- 9 Emotional Intelligence and Crisis Communication
- 10 Human-Centered Public Relations: Harnessing Emotional Intelligence to Drive Diversity, Equity, and Inclusion
- 11 How Listening and Emotional Intelligence Enhance: Workplace Relationships and Outcomes
- 12 Emotional Intelligence and Social Capital in Public Relations: The Entanglement of Emotion Management and Organizational Relationships
- 13 Emotional Intelligence and Public Relations in the Future
- Index