eBook - ePub

Greenwashing Practices in Company Marketing Communications

Name: Greenwashing Practices in Company Marketing Communications
ISBN: 9781040688649

Anita Proszowska,

Małgorzata Budzanowska-Drzewiecka,

Justyna Ostrowska,

Magdalena Dołhasz,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Greenwashing Practices in Company Marketing Communications

Anita Proszowska,

Małgorzata Budzanowska-Drzewiecka,

Justyna Ostrowska,

Magdalena Dołhasz,

About this book

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

It reviews the theoretical and practical concepts of greenwashing – focusing on those related to marketing communication and marketing strategy – and highlights the various tools companies utilise to mislead their customers, including green advertising, green packaging, eco-labelling, AI, and social media. Drawing upon specific case study examples, the volume illustrates how and when companies employ these methods and the subsequent impact on the environment, while contrasting these with best practices in ethical, pro-environmental marketing communications. Overall, the book campaigns for increased awareness of greenwashing among stakeholders and outlines a proposal for controlling the implementation of pro-environmental practices in green marketing communication to ensure that consumers are not misled.

Assisting readers in easily identifying truly green products, as well as those which have been marketed inaccurately, Greenwashing Practices in Company Marketing Communications will be useful for researchers, academics, and students analysing contemporary marketing communication and its compatibility with the principles of sustainable development.

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Yes, you can access Greenwashing Practices in Company Marketing Communications by Anita Proszowska,Małgorzata Budzanowska-Drzewiecka,Justyna Ostrowska,Magdalena Dołhasz in PDF and/or ePUB format, as well as other popular books in Business & Sustainability in Business. We have over one million books available in our catalogue for you to explore.