Genetic Literacy in Direct-to-Consumer Genetic Testing
eBook - ePub

Genetic Literacy in Direct-to-Consumer Genetic Testing

A Discursive Approach to Public Engagement with Genetic Science

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Genetic Literacy in Direct-to-Consumer Genetic Testing

A Discursive Approach to Public Engagement with Genetic Science

About this book

This book examines language and communication in a novel area of digital health. Situating itself within the sociocultural paradigm of literacy research, the book proposes a discourse-oriented approach to genetic literacy and applies it to the study of public engagement with direct-to-consumer (DTC) genetic testing—an emergent biotechnology operating at the intersection of personal genomics, consumer culture, and online health.

The author draws on a rich dataset comprising marketing materials from a leading genetic company in China, interviews with genetic test users, and online forum interactions involving consumers and members of the genetic company. Using in-depth analyses of authentic discourse data, the book examines how key stakeholders in DTC genetic testing discursively construct and negotiate socially situated knowledges about genetics and health to pursue a range of interactional goals. Challenging the static and cognitive view of genetic literacy as a set of decontextualised knowledge and skills in scientific and medical fields, this book argues for a reconceptualisation of genetic literacy as a dynamic and socially situated discursive practice. Building on key insights from medical sociology, the author discusses genetic literacy within the context of broader societal shifts, including the biomedicalisation of health and the rise of neoliberal ideologies and practices in contemporary healthcare.

Written in a clear and accessible style, this book will appeal to researchers and students working in the areas of sociolinguistics, discourse analysis, and health communication. It will also be of particular interest to practitioners in genetics and health, as well as members of the general public seeking to understand the social aspects of public engagement with genetics and health.

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Yes, you can access Genetic Literacy in Direct-to-Consumer Genetic Testing by Zhengpeng Luo in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Historical & Comparative Linguistics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Series
  4. Title
  5. Copyright
  6. Contents
  7. Acknowledgements
  8. 1 Genetic literacy and direct-to-consumer genetic testing: an introduction
  9. 2 Literacy, discourse, and knowledge
  10. 3 Contextualising direct-to-consumer genetic testing
  11. 4 Discourse-centred online ethnography
  12. 5 Commodification and marketisation of genetic testing
  13. 6 “It’s just scientific fortune-telling”: consumers’ accounts of direct-to-consumer genetic testing
  14. 7 Doing genetic literacy in online forum interactions
  15. 8 Conclusion
  16. Appendix—Demographic information of interview participants
  17. Index