- 355 pages
- English
- PDF
- Available on iOS & Android
AI and Strategic Communication
About this book
Provides an essential guide to AI's impact on PR practices, ethics, and societal implications
As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society.
Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases.
Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication:
- Presents cutting-edge research from experts in AI, PR, and media ethics
- Discusses emerging AI-driven technologies and their implications for PR professionals
- Discusses AI's impact on democracy, misinformation, and truth in public discourse
- Includes a forward-looking analysis of AI's evolving role in communication
- Offers recommendations for future research and professional adaptation
- Features research-backed insights, practical strategies, and real-world case studies
With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.
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Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Notes on Editors
- List of Contributors
- Foreword
- Preface
- Acknowledgements
- Decoding Complexity: The Role of AI in Modern Public Relations
- Introduction: AI and Strategic Communication
- Chapter 1 Staying Human in a Smart Machine World
- Chapter 2 AI and Privacy: Privacy Concerns in the Public Sphere
- Chapter 3 AI, Activism, and Strategic Communication: Grappling withEvolving PowerDynamics
- Chapter 4 Anxiety and Education: : How Not To Become Obsolete
- Chapter 5 AI Strategies and Tools for Public Relations Practitioners
- Chapter 6 Linking AI with Internal Communication: A Systematic Review
- Chapter 7 Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession
- Chapter 8 Collaborating with AI: The Next Frontier of Crisis Communication
- Chapter 9 Human–Robot Communication and Organization–Public Relationships
- Chapter 10 Democracy and Public Deliberations in an AI-Mediated World
- Chapter 11 Deepfakes in Subversive Strategic Communication: Challenges and Responses
- Chapter 12 AI, Biases and Cultures: Values in a Machine World
- Chapter 13 Strategic Communication for AI: : How Strategic Communication Makes AI Socially Chapter Accepted
- Embracing the Future of AI in Strategic Communication: Impacts at the Individual, Professional, Organizational, and Societal Levels
- Index
- EULA