Nigeria’s Cultural and Creative Industries
Perspectives, Problems, and Prospects
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Nigeria’s Cultural and Creative Industries
Perspectives, Problems, and Prospects
About this book
This book offers a compelling exploration of Nigeria's vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development. From the role of government and regulatory bodies to the power of local innovation, the volume provides a timely and strategic assessment of how Nigeria's creative economy is shaping a new narrative for growth.
As Africa's most populous country, Nigeria boasts a rich cultural mosaic and a growing generation of dynamic creatives making waves both locally and globally. With Nollywood, Afrobeats, and indigenous fashion now commanding international attention, creative output is fast overtaking oil as Nigeria's most influential export. Through sector-specific case studies, the book critically examines this shift, highlighting high-impact sectors like film, fashion, music, and visual arts, while also shining a light on underexplored industries such as publishing, advertising, and hospitality. It asks bold questions about whether the right structures are in place to truly harness Nigeria's soft power for economic and social impact.
Providing a thorough and nuanced analysis of Nigeria's creative landscape, this book will be an important read for researchers, students, and policymakers with an interest in the future of African culture, innovation, identity, and industry.
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Information
Table of contents
- Cover Page
- Half Title page
- Series Page
- Title Page
- Copyright Page
- Contents
- Figures and Charts
- Tables
- Contributors
- 1 The Nigerian cultural and creative industry ecosystem: A conceptual overview
- 2 Conceptualising culture in the Nigerian cultural and creative industry
- 3 Taxonomy of the creative industries: An evaluation of the cultural and creative sectors of the Nigerian economy
- 4 Evolving rhythms: The Nigerian music industry and its role in economic development and cultural sustainability
- 5 The Nigerian fashion industry: Historical perspectives, supply chain dynamics and strategies for growth
- 6 Nollywood: Tracing the evolution and economic impact of Nigeria’s film industry
- 7 Cultural expression: Exploring the diversity and impact of Nigerian performing arts
- 8 Nigerian advertising sub-sector in a digitised world
- 9 Architecture and the Nigerian cultural and creative industry: The past, the present, and the future
- 10 Digital transformation of book publishing in Nigeria: Stillbirth, stunted growth, or both?
- 11 Revitalising the Nigerian tourism sector: Strategies for growth and global competitiveness
- 12 Navigating growth in Nigeria’s visual arts industry: Trends and transformations
- 13 New media with new trends: Digitalisation and the use of social media in the Nigerian music industry
- 14 Cultivating creative excellence through entrepreneurship in the Nigerian cultural and creative industries
- 15 Education and capacity building for the creative industries
- 16 Nigeria’s Orange Economy: Riding on the wave of globalisation
- 17 Pathways to growth and development: Policy directions for Nigeria’s cultural and creative industries
- Index