- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
American evangelicals have always been innovators. They reimagined what a church could be, whether it was a humble tent in a rural field or a high-tech urban megachurch. They embraced new forms of media to spread their message to the masses. They thrived in a fiercely competitive religious marketplace.
In Soul Winners, journalist David Clary argues that this entrepreneurial spirit has indelibly shaped evangelical ministries and their worldview. For generations, evangelical leaders have partnered with tycoons to pay for their churches, crusades, and campuses. In turn, evangelicals adopted the pro-business, anti-government values of their conservative benefactors. White evangelicals evolved into the Republican Party’s most loyal voting bloc.
The close relationship between business and evangelicals has produced the growth-oriented megachurches that dot the nation’s landscape. Pastors such as Rick Warren used market research and management theory to create their “seeker-sensitive” churches. Televangelists and “prosperity gospel” preachers, most notably Joel Osteen, tell their audiences that faith will be rewarded in this world as well as in the kingdom to come.
Clary’s narrative approach brings to life colorful characters such as the ballplayer-turned-preacher Billy Sunday, who condemned the “godless social service nonsense” of liberal churches, and Billy Graham, who brought evangelicalism into the highest precincts of business and politics.
Soul Winners offers a fresh, balanced perspective on evangelicals and the consequences of their enduring influence on American life.
In Soul Winners, journalist David Clary argues that this entrepreneurial spirit has indelibly shaped evangelical ministries and their worldview. For generations, evangelical leaders have partnered with tycoons to pay for their churches, crusades, and campuses. In turn, evangelicals adopted the pro-business, anti-government values of their conservative benefactors. White evangelicals evolved into the Republican Party’s most loyal voting bloc.
The close relationship between business and evangelicals has produced the growth-oriented megachurches that dot the nation’s landscape. Pastors such as Rick Warren used market research and management theory to create their “seeker-sensitive” churches. Televangelists and “prosperity gospel” preachers, most notably Joel Osteen, tell their audiences that faith will be rewarded in this world as well as in the kingdom to come.
Clary’s narrative approach brings to life colorful characters such as the ballplayer-turned-preacher Billy Sunday, who condemned the “godless social service nonsense” of liberal churches, and Billy Graham, who brought evangelicalism into the highest precincts of business and politics.
Soul Winners offers a fresh, balanced perspective on evangelicals and the consequences of their enduring influence on American life.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Soul Winners by David Clary in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.
Information
Publisher
PrometheusYear
2022eBook ISBN
9781633887831Subtopic
Religion, Politics & StateTable of contents
- Prologue The Plague: Evangelical Defiance and the Coronavirus Pandemic
- 1 Awakenings: Early Evangelists and the American Creed of Religious Liberty
- 2 Tabernacle Evangelism: Moody and the Big Business of Mass Revivals
- 3 The Fundamentals: Billy Sunday’s Trail Hitters and the Assault on Modernism
- 4 Sister Aimee: The Birth of Pentecostalism and the Dawn of Radio Preachers
- 5 Empire Builders: Evangelicals Organize, Billy Graham and Oral Roberts Thrive
- 6 The American Way of Life: Business, Politics, and Religion Align under Eisenhower
- 7 Mr. Brightside: Peale’s Power of Positive Thinking and Schuller’s Crystal Cathedral
- 8 The Seekers: The Jesus People, Willow Creek, Saddleback, and the Search for the Unchurched
- 9 Seed-Faith: The Osteens, Oral Roberts, Televangelists, and the Prosperity Gospel
- 10 Culture Clash: Jerry Falwell, Ronald Reagan, and the Rise of Evangelical Political Activism
- 11 Believe Me: Donald Trump and the Enduring Evangelical Influence on Republican Politics
- Epilogue The Last Patriarch: The Death of Billy Graham and the Fate of the Evangelical Movement
- Acknowledgments
- Notes
- Bibliography
- About the Author