How to Start a Home-based Public Relations Business
eBook - ePub

How to Start a Home-based Public Relations Business

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

How to Start a Home-based Public Relations Business

About this book

Everything you need to know to run a profitable and satisfying public relations business from your home

 

Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional.

 

Look for useful charts and worksheets throughout the book, including:

 

Home Office Location Screening Checklist
Three-Tiered Prospect Pitch List
Estimate Questions and Form
Budget and Cash Flow Projections
Interviews from the Field

 

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Yes, you can access How to Start a Home-based Public Relations Business by Randi Minetor in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Acknowledgments
  2. Introduction
  3. 01 So You Want to Start a Public Relations Business
  4. 02 Your Business, Your Way
  5. 03 Your Home-Based Corporate Headquarters
  6. 04 Writing a Business Plan
  7. 05 Ready, Set . . . Start Your Business!
  8. 06 Money: How to Make It
  9. 07 Money: How to Manage It
  10. 08 Taxes and Records
  11. 09 Running an Ethical PR Business
  12. 10 Marketing Your Business
  13. 11 Building Client Relationships
  14. 12 Sweet Success
  15. Appendix: Web Resources and Organizations
  16. About the Author